I was flipping through a magazine when I came across this symbol. If your phone is "smart" enough, you can take a picture of this tag and it will tell your phone's browser to take you to the associated website. It also allows you to remember the location of this tag (i.e. a poster on a bus stop) for later. Microsoft's website (yes, this development is one of theirs) notes that this type of tag is smaller and more versatile because it requires less space to store the same amount of information compared to older barcodes and tags. You can also make tags and adhere them to your own personal swag.
This seems like a pretty powerful development that goes hand-in-hand with smarter phones like the iPhone and recent Blackberries. I like how it makes possible a deepening of our print media, and beyond that, a deepening of physical space. Since I have yet to find an image search engine that is not text-based, this seems like a first step in that direction as well. Assuming these, or some similar form of tagging takes off, it seems like a big step toward a new type of connectivity.
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