TV Screens and Computer Screens: Because you won't turn them both off

I read an article in the NY Times that took up Alec Baldwin's commercial for hulu that aired during the Super Bowl. The article talks about how the balance between print and video (online and offline) advertising has finally tipped toward the digital. One thing I found interesting here, though, was that because Americans are not used to reading non-visual texts, reading a newspaper feels like a burden. So they don't. But the article missed a point that Baldwin makes at the end of this hulu ad: TV and the internet work synchronously in today's media environment to present to us whatever is produced by American media corporations. And we are not going to turn them both off, so win-win for capital interests. This points out, in a funny way, the continued relevance of Enzensberger's argument while challenging some of its claims. Although the internet has reversed the electronic circuitry of the television, we largely remain, I think, complicit participants in the application of digital media by large capital interests. The circuits have reversed, but have our socio-cultural practices changed in meaningful ways at sufficient magnitudes?